Google is redoing its latest search page redesign because it makes advertisements look too similar to regular search results.
As their tweet states, they’re A/B testing to tweak the future. Now, the question is what the final result will be.
Many have reported the favicons to be annoying, among them the Verge. This serve’s as a proof that the audience and user can and will affect how Google implement their future changes. Even though they’re working hard to make ads mimic organic search results as seen here.