This is a question many ask today. From startups to larger corporations we get the question “What is SEO?”.
Search engine optimization is the art and science of optimizing your website to increase the organic traffic. Organic traffic is the opposite of website traffic generated from paid advertisement. So you can consider organic traffic as visitors who finds your website through search engines like Google, Bing, Yahoo etc.
Different types of SEO
There are many ways to improve the search engine optimization on your website. Let us divide it into two main components. Actions taken on your website are On-Page SEO. Off-Page SEO is the other component, which is harder to improve. We will explain this a little bit more in depth.
Also known as on-site SEO, involves what you can directly control. These are from what the website or pages contain and how they look. Also the structure of titles, content, choice of fonts and colors are important variables to this. However, other factors, that aren’t visible, matters. Let’s try to break it all down.
Keywords was in the past one the most important ranking factors for a website or page. However, search engines are way more sophisticated than that today. Therefore, there are many other things to take into consideration. Keywords are still important, for content topics.
With the search engines latest search result algorithms, the focus has moved to content quality. A site’s content has to be:
- Unique. Duplication of content from your other pages or other any other websites may impact your ranking.
- In-depth. Let’s face it. The average word count on the first 10 results on Google contains over 1500 words. This according to SERP data from SEMRush. That’s 1500+ words of unique and relevant content.
- Authoritative. The more the your content stand out on its own as a good and trustworthy source of information, the better.
- User-friendly. Structured with great readability and clean without junk such as tons of ads and affiliate links.
- User search intent oriented. The content topics aligns with the search queries they are ranked for.
Not keyword related on-site SEO
Okay. With revised and super-charged content you are now ready to go. Almost. There are a few other things than keywords and content that affects your on-site SEO ranking.
- Page metadata.
- Page load speed.
- Mobile friendliness.
- Schema.org structure and other markup.
- URL structure.
- Link usage, internal and external.
This is harder to improve. Because off-page (or off-site) SEO involves things you can’t always control, it requires more work. However, it is today a big ranking factor.
The factors of improving off-page SEO includes popularity, trustworthiness, relevance and authority. An example of this could be a popular website who refers to your website of page through linking. Another example can be that your website is shared on social media many times. Below are some examples of off-page SEO.
- Link Building. Comes in many forms and variations. However, it makes a difference of where the link building takes place.
- Social Media. Modern times, social media shares. Therefore the ability to share your post, page or website on social media is important.
- Guest Blogging. By getting the chance to guest blog on popular blog sites you may be able to increase your off-page SEO.
There are few other ways on how to increase your off-page SEO and search engine optimization in general. However, bottom line is, it takes some effort and time. Because of the nature of SEO, it takes at least a couple months to see results. Also, the search engines keep changing their search result algorithms continuously. With the latest idea leaning to content that is more “human-written”.
Are you interested in complete SEO services? Then contact us today. Our SEO experts can bring more traffic to your website. We will also be able to track the results and help you beat the competition. Call +1 (213) 267-1914 or shoot us an e-mail to [email protected]